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Machine equity

Machine equity is the business asset that arises from AI systems being able to recognize, understand, recall, recommend — and, on a user's behalf, transact with — a brand. Composed of three layers: rented reach (retrieval visibility), owned memory (trained model recall), and machine buyability (agent-side transactability). Measured honestly only as a portfolio of ranged, per-layer metrics — never as a single blended score.

Updated ·

Provenance

First published:
7 July 2026 — in the essay Machine equity on avestudio.pro.
Introduced by Bóna Richárd, founder of AVE Studio (Budapest).
Independently reported by Trade magazin on 10 July 2026: „Ezt az új vagyonelemet nevezzük gépi márkaértéknek (Machine Equity).”

First-use dates refer to first publication on avestudio.pro, derived from the site's published source history. They are not a claim of worldwide first use.